Traditionally, the lottery and other betting solutions were retail-focused and mainly targeted towards customers that were between 45 and 60 years of age. However, since the covid 19 pandemic, a new challenge for gambling has been presented- the much needed digital transformation of many gambling companies and the shift in their target markets- older audiences being offset by increased involvement in younger age groups. And with this shift - rapid growth of online and app-based gaming.
With the constantly evolving state of the lottery industry, alongside new opportunity and prosperity for the gambling world, comes new pressure from customers, regulatory and cybersecurity challenges as well as keeping a look out for non-traditional entrants entering the gambling industry as potential competitors.
Mobile, agile companies with flexible infrastructures will be key - secure, innovative products, technologies and consolidated platforms, allowing them to leverage the delivery and security features required.