Secure storage and processing of retail data for optimization of personalized customer experiences and services
The retail industry is no longer just about selling at the Point of Sale (POS). To remain relevant in this changed environment, retail companies are collecting large amounts of data for analytics processes to guide their aspirations for customer experience. With this, they aim to build more resilience by optimizing and personalizing services, online portals, targeted offers, products and services.
In addition, retailers have to process and at times, store sensitive consumer data such as personal information and payment data.
This makes retail companies attractive to cybercriminals to tap into this data and profit from it. To prevent any kind of data breach, retail organizations need to implement cybersecurity and data protection strategies to ensure the secure storage and usage of data in accordance with GDPR and other data protection regulations.
Data encryption, tokenization, and Hardware Security Modules are just a few of the data security solutions that Utimaco provides that support cryptographic processes for the most common business applications for data protection.