As a maternity leave replacement for one of our colleagues, we are initially looking for a Product Marketing Manager for a limited period of 2 years.
Your tasks
As Product Marketing Manager, you play a crucial role in shaping the success of our products, driving go-to-market strategies, and creating lasting relationships with our customers.
You develop the messaging and positioning to resonate with the corresponding target groups of our products to enable building trust in our solutions and rapport with their users, ensuring quick and clear comprehension of our value proposition of products at all touchpoints and in alignment with our campaigns.
Strategic Product Positioning
- Product/Campaign Roadmap: Own the strategy for launching our ambitious product and campaign roadmap to attract new customers and deepen existing relationships.
- Technology Partner Collaboration: Utilize the storyline based on the Technology Partnerships with 3rd party provider as well customers, e.g. through Joint Solution Briefs, Case Studies + corresponding promotional activities.
Go-to-Market Strategy
- Market New Products: Drive the go-to-market strategy for product launches according to the target customer structure and in line with our main product categories.
- Launch Management: Create and implement product marketing strategies from ideation to launch and ongoing expansion to ensure alignment exists from topline GTM strategy down to individual product campaigns.
Brand Storytelling
- Competitive Intelligence: Conduct competitive analysis for your products and refine buyer personas based on use cases and enterprise customer deployments.
- Content Creation: Guide the creation of foundational marketing content in line with the productâs central messaging, such as demos, website content, case studies, joint solution briefs, blog posts, sales decks and webinars.
Voice of the Customer
- Customer Insights: Work closely with our Sales and SE team to develop sales collateral, case studies, customer presentations, persona kits, FAQs and other tools helping to tell the product storyline to the customer.
- Sales Enablement: Enhance the productivity of our Sales teams and partners by providing valuable customer insights and marketing trainings (demo/sales deck trainings) to them.
Your profile
General education and experience
- Education: Bachelor's Degree
- Industry Experience: 5+ years of experience in technical/technological field; ideally in Cybersecurity/IT or Manufacturing/IoT
General knowledge and skills
- General Knowledge: Excellent Microsoft 365 Skills, as well as basic Salesforce skills required
- Language Skills: Fluency in English, German skills beneficial
Technical Proficiency: Ideally background in IT/Cybersecurity and familiarity with the following cryptography-based technologies: data encryption, Hardware Security Modules (HSMs).
Communication: Excellent consulting skills, technical writing, and public speaking abilities.
We offer
- An open and friendly corporate culture characterized by constructive and collaborative interaction.
- We provide you with support for your future plans with a company pension scheme (depending on country-specific circumstances).
- Early risers and night owls - thanks to a flexible working model you can organise your working day yourself.
- We also support you privately â benefit from special payments or additional vacation days on anniversaries or other special occasions.
- Utimaco is growing and living diversity! Our global team includes colleagues from 42 nationalities and 45 different languages spoken.
