A. What are cookies?
B. What types of cookies are there?
Cookies can be distinguished according to their purpose, their storage duration or their provider.
On the one hand, there are so-called necessary-cookies. These are absolutely necessary for the functions of the website and without these cookies certain services cannot be offered on the website. On the other hand, there are non-necessary-cookies that give their users valuable information about user behaviour and website visits. These cookies, also known as analysis-cookies, may serve various purposes, such as marketing or the compilation of statistics. The storage time of cookies can vary greatly. Temporary-cookies are limited to one session (so-called “session-cookies”) and make sure a website can be used without interruption during a session. During this time, a session-ID is assigned to the user and stored by these cookies. This ID can also be used for internal reports, but it is not possible to identify the user. After closing the browser, these cookies expire. By contrast, permanent-cookies are stored on the user’s computer for a longer period of time. These cookies enable analysis of user behaviour on the website or display the website with stored personalized content. You can see the exact storage period of the individual cookies in the table below.
Finally, there are so-called first-party-cookies and third-party cookies. The latter originate from other providers than the operator of the website.
C. Which cookies do we use and what for?
We use necessary-cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change. In this way, technical data or the information necessary for the correct functioning of individual offers can be stored temporarily on the user’s equipment. Without these cookies, some functions of our website cannot be offered. This is also our legitimate interest according to § 25 para. 2 Nr. 2 TTDSG and Art. 6 para. 1 lit. f) GDPR.
The following data is stored and transmitted in the necessary-cookies:
- Language settings.
- Login information (user name, password, browser type and IP address so that we recognize the user on future visits).
- Remembering search terms.
In addition, we use non-necessary-cookies on our website, which enable an analysis of the user’s surfing behavior. The analysis-cookies are used to improve the quality of our website and its content. Through the analysis-cookies we learn how the website is used and can thus continuously optimize our offer. Legal basis for the processing of personal data using cookies for analytical purposes is the users consent in accordance with § 25 para. 1 TTDSG and Art. 6 para. 1 lit. a) GDPR. This includes in particular:
- Collecting data from numerous customer visits and analysing this data as a whole. This is intended to identify certain general trends on the basis of visits to our website and is not intended to analyse data on individual customers (“statistic cookies”).
- Personalization: We want to optimize our website for the next visit of the user. Also, we would like to display information and advertising that is tailored to the respective interests of the users. Our goal is to provide users with what they are looking for as easily and quickly as possible (“marketing cookies”).
The following data is stored and transmitted in the non-essential cookies:
- Entered search terms.
- Frequency of page views, number of users who visit the site, individual pages of the site that are viewed, click rate of the site and the total time spent on the site.
- Initial page from which the user came to our website.
- Data about whether the user has previously visited our website or whether he or she is a new visitor.
- Use of website functions (e.g. initiating a download).
The user data collected in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to the calling user.
We use the following cookies.
We use the software solution Pardot of salesforce.com Germany GmbH for our online marketing activities and marketing automation. Further information on Pardot can be found in our general data protection notice at https://utimaco.com/privacy.
D. How can I change my cookie settings?
For Internet Explorer:
Click on the “Tools” icon in your browser and then on “Internet options”. Under the heading “Privacy” you can set the slider to the desired data protection level. Under the heading “General” and there “Browsing history” you can delete the history and therefore also cookies.
For Google Chrome:
In your browser, click on “Customize and Control Google Chrome” (marked by three dots above each other) and then on “Settings” and “Advanced”. Under the heading “Privacy and security” you can block and delete cookies under “Content settings” and there under “Cookies”. You can delete cookies within a certain period of time under “Privacy and security” and there “Clear browsing data”.
Click on the button Open menu in your browser and then on “Options”. Under “Privacy & Security” you can deactivate and delete cookies under “Cookies and Site Data” and set their storage duration.
If you are using a web browser not listed above, see your browser documentation or online help for more information.
Legal basis for the processing of personal data using necessary cookies is § 25 para. 2 Nr. 2 TTDSG and Art. 6 para. 1 lit. f) GDPR.
Legal basis for the processing of personal data using cookies for analytical purposes (statistics and marketing cookies) is the users consent in accordance with § 25 para. 1 TTDSG and Art. 6 para. 1 lit. a) GDPR.
F. What rights do you have as a visitor to the website?
If we process your data on the basis of our legitimate interest in data processing, you have the right to object to the processing of personal data concerning you at any time for reasons arising from your particular situation. We will then no longer process your data unless we can prove compelling reasons for processing that outweigh your interests.
You can find more information on data protection in our general data protection notice.
G. How can you contact us?
- Data Protection Officer –
Phone: +49 241 16960
Further information on data protection can be found in our general https://utimaco.com/privacy.