With so much of our lives taking place online, the question of trust has become one of the most pressing issues of our time.
Although we are an increasingly global society, there are deep national divisions around how to respond to these fundamental changes to how our lives are lived. In our first Circles of Trust white paper, published in 2022, we surveyed a sample of consumers in Germany, the UK and Spain and found that all respondents shared a central contradiction: people are enthusiastic about digital technology but are wary about its security. This year (2023) we have expanded the scope of our survey to take in the United States, Mexico and Singapore, allowing us to see how people in widely different societies are adapting to connected lives.
What we have found by expanding the scope of the survey is that the wealth of a country’s citizens, as measured by Gross Domestic Product (GDP) per capita, is a powerful predictor of that country's attitude towards digital technology.
Read more about it in the study below!
