Digital World Circle of Trust

Survey: How Trust Works in a Digital World

With so much of our lives taking place online, the question of trust has become one of the most pressing issues of our time.

Although we are an increasingly global society, there are deep national divisions around how to respond to these fundamental changes to how our lives are lived. In our first Circles of Trust white paper, published in 2022, we surveyed a sample of consumers in Germany, the UK and Spain and found that all respondents shared a central contradiction: people are enthusiastic about digital technology but are wary about its security. This year (2023) we have expanded the scope of our survey to take in the United States, Mexico and Singapore, allowing us to see how people in widely different societies are adapting to connected lives. 

What we have found by expanding the scope of the survey is that the wealth of a country’s citizens, as measured by Gross Domestic Product (GDP) per capita, is a powerful predictor of that country's attitude towards digital technology.

Read more about it in the study below!

Circles of Trust 2023

Circles of Trust 2023

The links below will help you navigate to your chapter of choice on this page in regards to this year's study


...Plus many more you can read about in our press releases from Germany, the UK, and Singapore

If for you trust in digital payments is of upmost importance, read our white paper about how to secure them adequately.


Research for this survey was carried out by YouGov between April 3-7, 2023. The exact number of participants in each country was as follows: Germany: 1,056 / UK: 1,058 / US: 1,054 / Singapore: 1,075 / Mexico: 1,063 / Spain: 1,056. The results were weighted and are representative of the respective country's population over 18 of age.

Complete Study Circles of Trust 2023

Get valuable and interesting insights into different societies' trust in the digital world and download the complete study here


If you want to know more about the trust of the UK in IoT and smart home devices, have a look at this infographic.

What the most prevalent and safest payment methods are for the UK you can find out in the following infographic.

The level of trust of Germany regarding IoT and smart home devices can be deducted from this infographic.

How Germans perceive different financial services in terms of their safety, and what the most famous ones are in the country, you can find out here.

Circles of Trust 2022

Circles of Trust 2022

The links below will help you navigate to your chapter of choice on this page in regards to this last year's study

“Circles of Trust: How the UK Public Perceives Digital Risk” presents the results of a survey conducted in the United Kingdom.

It shows significant differences across regions and generations when it comes to trusting the public and private sectors with regard to digital safety. The White paper uncovers how internet users in the UK perceive safety in the digital ecosystem and in industries such as automotive, healthcare and the government and public sectors, and compares it with trust levels in Germany and Spain.


  • The report finds a central paradox at the heart of an increasingly online society: the majority of people are very enthusiastic about digital services but also deeply concerned about their safety when using them.
  • One of the key findings is that 70% of surveyed respondents, representing internet users from across the UK, either worry a lot or a little about their security when using digital services. Only 10% don’t worry at all.
  • 63% of respondents said that given the choice they would use digital services to access healthcare when possible, and 46% consider the information that they send to their healthcare provider to be secure, a far higher level of confidence than most people had in digital security in general.

...Plus much more.


YouGov surveyed a total of 3,039 people in Germany (1,012), Spain (1,009) and the United Kingdom (1,018) on behalf of Utimaco between March 21 and March 25, 2022. The results were weighted and are representative for the population aged 18 and over.

Complete Study Circles of Trust 2022

How the UK perceives digital risk can be read about in our study conducted last year

Here you can find an infographic with the key findings from the study in Germany

Here you can find an infographic with the key findings from the study in Spain

About Utimaco

A Secure Digital World with Utimaco

A graphic presenting Utimaco security solutions


If you want to read more about Utimaco, our company's history, and cybersecurity and compliance solutions, take a look at our company brochure.

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