Card personalization

Card Personalization

A growing trend in banking is the look-and-feel of the payment cards

As the race for consumer attention excels, engaging customers with personalized messages, and delivering customized content are powerful brand strategies. Tapping into these trends drives customer loyalty and allows organizations to foster a meaningful connection to their customers. In this regard, the banking and financial sector is no different.

Payment card personalization takes this trend to a new level, allowing customers to both sign their cards and use software to personalize them further by choosing preferred backgrounds, such as their child, pet, or favorite sports team, and in many instances, banks also provide eco-friendly alternatives to plastic.

The key driver for customizing bank cards is the bond it creates between the cardholder, the card and the issuers.

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