The alert is location-based and is shown in real time and the app can be factory burnt or downloaded OTA (Over The Air) to the existing user base.
An additional genius advantage of the u.warn SIM alert application is that communication is transmitted over data and therefore no integration with the MNOs (Mobile Network Operators) is required. Once the alert has been issued, user is aided with additional tool of interactive help options for SOS call from their device.
Whilst u.warn SIM alert is developed for mass communication of emergency alert messages, it also provides a powerful tool for additional commercial and marketing purposes.