Consumers as well as retailers and manufacturers are expecting new digital experiences in how they use and connect with vehicles to benefit from the sharing economy and other digital value propositions; using services while being driven by an autonomous vehicle, optimizing routing and timetables, managing proactive maintenance, use entertainment and upselling services - some of the recent disruptions which are reshaping the automotive retail business model.
Digital transformation within the automotive industry is no longer a choice - customers have forever changing needs and therefore, an evolving business-to-consumer model becomes a necessity - by analysis and interacting through data, manufacturers are able to find new ways to engage with customers as well as suppliers - generating greater collaboration and innovation.
In an industry with increasing transparency and shrinking margins, automotive manufacturers and retail organisations need to extend the classical transaction model of automotive retail by a retainer business and service model, which mainly manifests digitally.
In a highly competitive and data-driven industry, connected systems need to be secure to protect sensitive information - the rapid increase in connected components has created the need for effective protection mechanisms based on secure key management supported by PKI.