For several years, the digital landscape has been increasingly shifting towards as a Service offerings to address customer needs based on various market changes and multiple challenges in digital security.
This trend is going to gain even more traction in 2025, backed up by the widened portfolio of offerings in the market.
But what exactly is Data Security as a Service, and why is it poised to dominate the future of digital security? Let’s explore its benefits, the emerging trends for 2025, and how organizations can stay ahead in this evolving landscape.
What is Data Security as a Service?
Data Security as a Service represents a fully managed approach to security. It combines comprehensive control and functionality of traditional on-premises systems with the convenience and cost-effectiveness of cloud-based solutions. By eliminating the need for physical hardware and the associated setup and maintenance costs, businesses can maintain the same high level of security while enjoying greater operational flexibility.
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Data Security solutions deployed as a Service are being adopted more and more throughout all industries and are on the threshold of becoming recognized as an equal deployment option to traditional on-premises solutions.
Trend No 1: Rising Expectations in Service Portfolio
The term “Service” inherently carries an expectation of direct and seamless customer support. This expectation is further reinforced by the services we regularly use as end consumers. Take the Amazon marketplace, for instance: you simply log-in, select what you need, and wait for it to be delivered. If something goes wrong, a quick message to the support team usually resolves the issue without hassle.
As we all are end-customers in our personal lives, we tend to translate those expectations to our professional life too. Major Cloud Service Providers (CSPs) have recognized this and adjusted their offerings accordingly. In the CSP’s marketplaces, the data security as a Service offering is available on demand and they have a stable stack of additional service and support options available.
This is what customers want to see also from the cybersecurity providers that are offering as a Service solutions. The wish list starts with a complete palette of all possible offerings and goes on to full 24/7 support and consultancy as well as it being executed directly and together with the service provider physically being present or at least on the phone.
Ultimately, this trend is going into the clear direction of complete customer care based on their expectations, putting increased pressure on the cybersecurity providers to add this additional competency to their offering scope.
Trend No 2: Service Completeness and Centralization
What started with easy-to-access cloud-native cybersecurity solutions offered by the CSPs directly, is now the general expectation of customers when adopting a Data Security as a Service solution.
Driven by raised compliance requirements, drastically increased threats to digital data and higher protection demands for digital infrastructures, all based on the digitization of recent decades, organizations of all sizes and throughout all industries need to keep their data and applications safe.
But many organizations don’t want or simply can’t invest their time, money and effort in the evaluation, integration and management of the required on-premises solutions.
At the same time, organizations mirror their experiences from the CSP offerings to those of cybersecurity vendors, looking for one vendor, providing them with all solutions they need, centrally accessible through one single touchpoint. Of course, this comes with the natural expectation of frictionless integration and collaboration of all services.
To cover this demand, vendors must adjust their offerings to meet customer needs and remain competitive.
Trend No 3: SME’s Increased Cybersecurity Solution Adoption
What was once not crucial for start-ups and small and medium-sized enterprises (SME’s) years ago, is now table stakes from day one. Today, no company is capable of acting without the creation, transfer, usage and storage of digital data or the utilization of digital environments. This does not just apply to tech companies, but every business of the modern world.
Accelerated by the heightened need for robust data encryption and secure data-sharing, as well as protection for digitally connected environments, the increasing criticality for data privacy and sovereignty as well as growing compliance requirements and complexity, organizations of all sizes are urged to implement data security solutions.
This especially applies to organizations in industries with high regulations for data protection such as health, insurance, or financial services.
Though the compellingbenefits of as a Service solutions, the number of SME’s adopting cybersecurity solutions will further soar as this enables them to meet both requirements: achieving digital security but maintaining the investment for on-premises solutions as well as specific low headcount.
Vendors of Data Security as a Service solutions need to turn an eye on this customer group, making sure to adopt their offering portfolio to meet the SME customer needs, starting with the pricing model to providing the required training and service.
Trend No 4: Accelerating Complexity in Compliance and Regulations
We see a constant rise in the amount and increased complexity in data protection, compliance, data privacy as well as data sovereignty compliance requirements.
Combined with the growing preference of organizations to outsource workloads to vendors and partners, this causes conflicts with respect to the fulfillment of the various standards, leading to increased management efforts, compliance and audit difficulties as well as increased security risk if security gaps being undiscovered.
Consequently, organizations will experience an increasing urge to find vendors ensuring complete compliance and regulation fulfillment throughout their entire offering landscape suitable for all use cases across divers industries.
Utimaco’s Trust as a Service Marketplace – The better choice for adopting Data Security as a Service
Trust as a Service is Utimaco’s cloud-enabled Marketplace delivering a broad portfolio of various cybersecurity solutions as a Service.
Our as a Service solutions are ranging from Data Encryption, Hardware Security Modules for General Purpose and Payment use cases, Key Management, to Signing and Timestamping.
Discover our full portfolio of as a Service offerings and enable complete digital security for your business!
