It can be said that analytics are in fact the foundation of the gambling industry. In an industry that understands that its customer’s loyalty is solely dependent on the individual gaming experience, the requirement is to leverage and analyze data to its ultimate effectiveness; to shape marketing campaigns and to reform products as per the customers' behaviour.
Big data analytics can be viewed as a ‘shift’ in dynamics that is critical to the industry’s future. It can now be accomplished en masse and efficiently for the benefit of the industry;
- Revealing player profiles & preferences - understand players better. Preferred games, time of day they play, expenditure, how long they play, what days they gamble. Age, location, job, income and interests.
- Business growth- new customer oriented business models and ability to quantify the success of campaigns, bonuses and special offers.
- Keeping players engaged - turning insights into actions. Designing bonuses and loyalty schemes.
- Track online security - help analysts to detect any irregularities or loopholes in the system; various kinds of hackers, weak points in the network, malicious code hidden in software
The hybrid cloud allows the data and the related analytical workload to be positioned where it makes the most sense in terms of business requirements. The information privacy and security is managed and controlled consistently across all the systems of the hybrid cloud environments.