Providing cybersecurity solutions to protect both user and target audience data
In order to conduct market research, target group evaluation, behavioral analytics, and make data-driven decisions, the media and entertainment industry collects vast amounts of data.
In addition, this industry has adopted "subscription-based" business models, which make it easy for new users to sign up for contracts and subscriptions online by providing their personal information and payment card details.
As with all other industries, this user data must be protected in accordance with local data protection regulations (such as GDPR) and comply with the principle of integrity. This means that only companies and associated employees who genuinely require this data for specified, explicit, and legitimate purposes should have access.
Without disclosing any personal information, data can be tokenized and then analyzed for sharing with third parties or input into third-party solutions. This makes data usable without sacrificing privacy.
Utimaco provides several solutions for data security, including data encryption, tokenization and Hardware Security Modules. These solutions support cryptographic processes for the most common business applications in data protection.