Providing cybersecurity solutions to protect both user and target audience data
In order to conduct market research, target group evaluation, behavioral analytics, and make data-driven decisions, the media and entertainment industry collects vast amounts of data.
In addition, this industry has adopted "subscription-based" business models, which make it easy for new users to sign up for contracts and subscriptions online by providing their personal information and payment card details.
As with all other industries, this user data must be protected in accordance with local data protection regulations (such as GDPR) and comply with the principle of integrity. This means that only companies and associated employees who genuinely require this data for specified, explicit, and legitimate purposes should have access.
Without disclosing any personal information, data can be tokenized and then analyzed for sharing with third parties or input into third-party solutions. This makes data usable without sacrificing privacy.
Utimaco provides several solutions for data security, including data encryption, tokenization and Hardware Security Modules. These solutions support cryptographic processes for the most common business applications in data protection.
Applications for On-premise Data Security Media and Entertainment
Software-based File and Folder Encryption
Reliable data encryption at the file and folder level to protect data against unauthorized access and to fulfill data protection regulations.
Key Management
Sensitive data must not only be encrypted, but also kept secure while in motion, in use, or at rest. Reap the benefits of properly managing your encryption keys.
Secure File Sharing
Enables secure but easy-to-manage data sharing with third parties without running the risk of data interception.
Post Quantum Cryptography
Strong, quantum-resistant lattice-based and stateful hash-based cryptographic algorithms for encryption and digital signature use cases.
Hardware Security Modules for General Purpose Use Cases
Enables key generation, storage, and exchange. Addresses various performance levels and physical security requirements while fulfilling compliance and regulatory mandates.
Tokenization
Replacing sensitive data with non-sensitive tokens enables secure business operations without sharing sensitive information.
